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Showcased Stories
Mobiliario em Noticia – Issue 157 – July / August 2023
The first time I met Marisa and Claudio, I immediately realized that the challenge was not just about creating a new space, but rather about conceiving a new concept by designing the emotions of the client.
“I don’t want a simple, well-decorated Hair Salon,” said Claudio. “I would like to create a sequence of experiences within my space for my clients. I have worked in the best jewelry stores in the world, and I would like to create beauty rituals and showcase the accompanying products as if they were real jewels.”
Marisa said: “Quality and attention to detail are what set me apart, and besides being beautiful, the space must be functional.”
We dismantled and reassembled the classic concept of a Hair Salon for almost six months until we created a new sequence of experiences. It ranges from the traditional waiting room, which becomes a Lounge bar, to the cut stations that transform into a Beauty island during the day and a large cocktail table in the evening. The wash zone turns into an infinite room of mirrors, for customers to isolate themselves from the world; while the gem of the VIP private room offers an even more unique experience for those who desire it.
The greatest challenges bring the greatest satisfactions, and in this case, the result is the Story of a client, now a friend, translated into design, with a space crafted around creating emotions and focusing on the customer experience.
Thanks to @mobiliarioemnoticia for the wonderful article and for sharing about new and innovative ways of doing Architecture and Interior design.
Many thanks to @marisalourencocabeleireiros for allowing me to tell your story.
Full Article:
GATO PRETO / Living Spaces – Issue 157 July / August 2023
www.issuu.com/mobiliarioemnoticia/docs/edicao-157
Read More:
www.mobiliarioemnoticia.pt
Project:
CHIC by Marisa Lourenço Cabeleireiros, Aviz, Porto.
Ph Credits to the owner / main supplier @artbel_cosmo

