BEAUTY CONCEPT

The Story: 

A story of Beauty.

Beauty Concept, that’s the name of this new space, is based on the word “beauty” itself because it takes care of beauty in all its nuances, both external and internal. It is a place that unfolds in three distinct moments, interconnected as a harmonious whole.

It begins in the lounge café, an oasis of relaxation and reflection, where one indulges in a precious break. Here, the senses are stimulated by a premium coffee while getting lost in the pages of a book, immersed in a forest of mirrors that magnify the enchantment of the environment.

The second moment takes place in the washing room, a place of tranquility and serenity, where one surrenders to an intimate and personalized atmosphere. Here, time seems to slow down, and every gesture becomes a ritual of care and well-being. In this space, there is also a moment of nobility for your feet, with a pedicure treatment, as they rest on precious marble slabs.

Finally, we arrive at the beauty room, where the care for hands and hair merges in a world of mirrors that reflect your unique beauty. Here, art and identity intertwine, creating an experience that amplifies your external beauty and enriches your inner beauty.

Beauty is the aesthetic manifestation of inner harmony, a reflection of what you carry within yourself. It begins the moment you decide to be yourself, authentic and unique.

Beauty Concept offers maximum comfort in an elegant and exclusive environment, where every detail is meticulously curated to provide you with an unparalleled experience.

Welcome to a place where beauty becomes a poetic experience, a story to be lived and told.

Project: New concept of a Premium hair salon combined with a Luxury brand showroom and lounge spaces.

Service: Concept, Storytelling and Strategy, Architecture & Design for Business impact, Architecture, Interior Design, Product Design, Branding & Graphics, Decoration, Brand Collaboration

Location: Braga, Portugal

Ownerships & Credits: Beauty Concept, NOWA, Humberto Silva